Archive - Anticipation Design

The Event Is the Hinge

Ask someone about the trip, and they will not tell you about the trip.

Jul 6 • Bri @ The Maybe Company

The Line Between Anticipation and Dread

Two people are looking at their phones.

Jul 6 • Bri @ The Maybe Company

The Waiting Economy

Money changes hands the moment someone buys something.

Jul 2 • Bri @ The Maybe Company

Design the Season, Not Just the Moment

Most experiences are designed as moments.

Jul 1 • Bri @ The Maybe Company

June 2026

The Golden Ticket Problem: Why Some Possibilities Feel Magical

A chocolate bar is a treat.

Jun 29 • Bri @ The Maybe Company

The Experience Begins Before It Happens

Months before the marathon, a woman laces up her shoes in the dark and runs four miles before work.

Jun 29 • Bri @ The Maybe Company

What Is Anticipation Design?

Most experiences do not begin when the doors open.

Jun 29 • Bri @ The Maybe Company

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